Nov. 22, 2019
Ming Ma’s 20 SS Collection enjoys support from “Ultrasuede® x LABELHOOD Innovation Award”
On October 14, a fashion show highlighting Ming Ma’s Spring/Summer 2020 Collection featuring the use of Ultrasuede® was held at Minsheng Riverside Cultural City in Pudong, Shanghai. Ming Ma is an up-and-coming Chinese designer brand.
This fashion show was made possible with the help of a scholarship, materials, and technological support provided by the Ultrasuede® x LABELHOOD Innovation Award. This award resulted from a collaboration of Ultrasuede® with LABELHOOD. LABELHOOD operates select shops in China while also serving as an event incubator. Ming Ma’s collection was created based on his deep understanding of Ultrasuede®’s impressive features, and the excellent color development property of Ultrasuede® powerfully aids the rich color palette that characterizes Ming Ma’s designs. Its soft texture helps express the design’s feminine qualities vividly.
Ming Ma, the first recipient of this award’s scholarship, is expected to maximize advantages presented by this opportunity to play an active role in the global fashion world.
Ultrasuede® keeps evolving toward a future full of “Beautiful Possibilities.”
I. Ming Ma comments
The theme of my 20 SS Collection is the elegance and strength of women. Made from ultra-fine microfibers, Ultrasuede®’s plasticity helps express the elegance and delicateness that women have, while also delivering a constructive silhouette. For example, while presenting a skirt’s soft hems and romantic atmosphere, the solid shoulders create a sculptural body outline. It perfectly expresses a female elegance that I envision in my mind, without losing a quiet and modest image. Ultrasuede®’s diverse range of colors, strong color development, washable quality, and gentle touch on the skin also give wearers an ultimate experience.
II. Fashion Show
Link to see the video
LABELHOOD Instagram https://www.instagram.com/labelhood.official
Ming Ma Instagram https://www.instagram.com/mingma_official