Oct. 7, 2019
“Ultrasuede®×LABELHOOD Innovation Award” supports up-and-coming young Chinese fashion designer Ming Ma’s show
In March 2019, Toray created the “Ultrasuede®×LABELHOOD Innovation Award” through a collaboration of Ultrasuede® with LABELHOOD. LABELHOOD is a fashion incubator for young Asian designers as well as new independent designers and also operates select shops in China. The award is a scholarship program intended to support brands from China’s young and upcoming designers that are expected to take on active roles in the fashion world.
Ming Ma was selected as the first recipient of this scholarship program and will be showcasing his Spring/Summer 2020 Collection that makes use of Ultrasuede® on October 14 at the LABELHOOD PIONEER FASHION & ARTS FESTIVAL. This event is held October 11 to 14 during the Shanghai Fashion Week and is sponsored by LABELHOOD.
To date, Toray staff has had much discussion with the scholarship recipient Ming Ma who was also invited to the Toray plant in Japan to further his knowledge of Ultrasuede®. There is considerable anticipation for his new creations that will reflect his in-depth knowledge of U Ultrasuede® along with fresh and creative ideas. This site will be reporting on the fashion show after the event.
Ultrasuede® keeps evolving toward a future full of “Beautiful Possibilities.”
I. About “Ultrasuede®×LABELHOOD Innovation Award”
Toray introduced the “Ultrasuede®×LABELHOOD Innovation Award” in March 2019 with support from LABELHOOD. The objectives were to support China’s young designer brands and contribute to the development of the nation’s fashion industry. Supporting the recipient’s future design efforts is a scholarship award of 100,000 RMB. Toray also contributed Ultrasuede® material for his fashion show and technological support.
II. About LABELHOOD and the Designer
LABELHOOD was founded in 2016 to develop China’s fashion sector. For this objective, LABELHOOD also operates select shops offering a range of China’s designer brands, while planning and managing various fashion-related events. The upcoming fashion festival was originally launched as an individual event to support up-and-coming young Chinese designers but has now become part of the official events of Shanghai Fashion Week.
After graduation from the Central Saint Martins College of Arts & Designs, Ming Ma launched his brand in Shanghai in 2018. While still in college, he took part in collaborative projects with various companies, and participated in LABELHOOD’s event for Shanghai Fashion Week soon after his graduation. His creative talent is attracting much attention in the fashion world.
III. Event Details
Title of the event: LABELHOOD PIONEER FASHION & ARTS FESTIVAL
Theme: OUT OF THIS WORLD
Dates: October 11 (Friday) to October 14 (Monday)
During the four-day period, 22 brands of young designers will present fashion shows.
“Ming Ma 2020 SS Collection” is scheduled for 12:00 to 13:00 (China Time) on October 14 (Monday).
Venue: 民生濱江文化城 (Pudong)
IV. Fashion Show
The fashion show will be covered on this site afterwards.