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Aug. 4, 2014
Toray International America Inc.
Ultrasuede® Selected for New Chinese Brand COMME MOI

Ultrasuede® was recently selected for use in COMME MOI, a new fashion line produced by Chinese super model and now-designer Lu Yan (above left). The brand’s products were unveiled during its first show held on July 1st at the Beijing Park Hyatt Hotel.

Ultrasuede® Selected for New Chinese Brand COMME MOI

Ultrasuede® Selected for New Chinese Brand COMME MOI

Ms. Lu boasts an impressive modeling career, including placing second at the 2000 World Super Model Contest and participating in a variety of prestigious fashion shows such as the Paris Collection. She is a leading figure in the modeling industry and an icon in her homeland of China. Drawing upon her robust experience and talent, Ms. Lu founded COMME MOI during the 2014 Spring/Summer Collection. Her products first began retailing in Dong Liang, a luxury boutique with stores in Beijing and Shanghai, and have grabbed media attention for their exclusively Chinese origin.

Above: In hand or on waist, “metallic” Ultrasuede® featured strongly in show.

Above: In hand or on waist, “metallic” Ultrasuede® featured strongly in show.

580 guests attended the fashion show, among them a cohort of Chinese models and personalities, including superstar actress Zhang Ziyi (top right). Representatives from 97 media outlets, many of them fashion magazines, covered the popular event. In sponsorship, Toray gave away tote bags and document cases made with Ultrasuede® and inscribed with the COMME MOI logo for the guests to experience first-hand the tactile touch of this deluxe material.

Ultrasuede® will be featured in bags and other accessories in COMME MOI’s 2014 Fall-Winter collection. Be sure to check them out in stores during your stay in China!