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Mar. 16, 2020
Toray Industries, Inc.
Toray Launches Japanese Patterned Toraysee Reversible Cleaning Cloths and Instagram Account

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 Tokyo, Japan, March 16, 2020 – Toray Industries, Inc., announced today that it will launch the Toraysee® Japanese Patterned Reversible Cleaning Cloths from early April. Available in six patterns, the 24cm x 24cm microfiber items will retail at eyewear and Toray shops around Japan for 800 yen, plus consumption tax. The stylish designs feature in-trend Japanese patterns on the front and plain backs. This is the second offering in the Toraysee reversible cleaning cloth line, which proved an instant hit upon its introduction in 2019. The design incorporates casually arranged “JAPAN” lettering.

This stylish ,versatile reversible cleaning cloths are universal favorites of all people without distinction of age or gender.
Contrast colored cloth can be a pocket square , and one of the wise gifts to anyone overseas.
 Toray debuted the Toraysee brand in 1987. The innovative cloths employ 100% polyester microfibers with diameters of just two microns, or around 1/1,600th the diameter of a human hair. Gaps between the fibers are invisible to the naked eye and draw dirt into them to deftly remove sebum from eyewear lenses and smartphone and other touch panels without scratching them. Conventional cloths cannot match these capabilities. The cloths can also clean accessories, watches, CDs, mirrors, and other items. They can be washed numerous times for repeated use. Toray will continue to develop high-value-added merchandise for the Toraysee series in the years ahead.
Merchandise Overview
1.NameToraysee® Japanese Patterned Reversible Cleaning Cloths
2.Details
 (1)Size:24cm×24cm
 (2)Recommended retail price:¥800 + consumption tax
 (3)Number of patterns:6
Gray stripes
Beige clouds
Navy arrow feather pattern
Apricot fawn
Light lemon chrysanthemum
Sky blue Mt. Fuji and wave pattern
3. Features:
(1)Stylish reversible color cloths with beautiful color contrasts on both sides
(2)Microfibers with diameters of just two microns deliver outstanding cleaning performance for eyewear, smartphones, accessories, watches, camera LCD panels, and other items
(3)Made of 100% polyester fibers that clean without scratching lenses, durable and repeatedly washable
4.Launch:Early April 2020
5.Availability:Including from eyewear suppliers and Toray shops
6.Sales target:30,000 items
The URL for the new Toraysee account is:
https://www.instagram.com/toraysee1004/
You can also access the site by scanning the QR code on the left.
About Toray
Toray is a leading global company in innovative technologies and advanced materials. Since its foundation in 1926, the Company has contributed to society through the creation of new value and addressed global challenges by delivering high value-added products including fibers and textiles, resins and films, and carbon fiber composite materials. It operates in 26 countries and regions with about 48,000 employees worldwide.
For more information, please visit our website at www.toray.com.

Press Contact
newsrelease.toray.mb@mail.toray