Believing in the Possibilities of Print
A Company Built on Innovation
Rodi Media is a company involved in publishing, printing and distribution in the Netherlands. The Company’s prints 26 weekly newspapers and 1 daily. Rodi also prints newspapers of up to 96 pages in full colour for other newspaper publishers.
In 2005, Rodi became the first printer in the world to invest in the KBA Cortina cold set waterless web offset press. Today, in addition to printing newspapers and magazines, Rodi also offers printing services to a range of third-party businesses.
Last year, Rodi acquired the printer Drukkerij Dijkman, and is now building new facilities in Diemen.
We recently spoke to Rodi’s founder, Dick Ranzijn Sr and his son Dick Ranzijn Jr.about the company’s growth and the role that the KBA Cortina has played in helping them succeed.
WJ: You were the very first printer in the world to adopt waterless with the Cortina. What was that experience like?
The decision to invest in waterless back in 2005 enabled us to take a huge step forwards as a publishing and printing company. We were suddenly able to print all pages in full-colour and we could produce printing of unimaginably high quality. We found that our customers were also willing to pay for higher quality printing. We also generated less production waste.
It wasn’t always easy at the very beginning, but the decision to purchase the Cortina was one of the best business decisions I ever made.
WJ: What do you think are the main advantages of cold set waterless printing?
The main advantage of cold set waterless is that you can offer superior print quality at a competitive price. The type is crystal clear. Low production waste is also an important contributing factor when you are calculating your cost price.
Using cold set waterless also means that we can produce smaller print runs and still make a profit.
Best of all, people like the look of the products – even without knowing that the process uses far fewer chemicals than conventional offset printing.
WJ: Do you sell the environmental benefits of the Cortina concept?
Sustainability is an important requirement not only within the industry, but also for our own operation and for our customers. But it is not the first thing they consider. What they want is affordable, perfect quality printing that will support their business – which, in turn, supports ours. The environmental benefits are an added bonus.
WJ: Given the changes in the media environment, how has your business evolved?
Newspapers and magazines are under pressure in the Netherlands, but that doesn’t mean less printing is being done. It simply means you have to deliver quality.
Delivering that level of quality is where the KBA Cortina has made a difference in our business. Quality involves more than simply impeccable printing. It can mean no folds and register marks to mar the overall effect, clean-cut edges with pictures that bleed off the page, or photographs printed across the spine that line up flawlessly.
However you define quality, with two Cortinas this total level of quality is something we can guarantee. And there is a market for quality.
WJ: Has this total level of quality helped you to expand to new markets?
We are actually seeing growing demand for newspaper-type products from such organisations as fashion chains and retailers who are looking for new initiatives to reach customers.
We are also growing with national tenders such as local governments. These customers want to stand out. To do that, they can make an impression with unpressed paper in unusual formats.
WJ: You are making the move this summer. Once you are in your new location, what are your business plans?
Our new facility is larger and will have space for our new inserting drum and new trimming drum, which means we can offer our customers a range of services in one location. So, rather than print a newspaper here and send it elsewhere for inserting, all the work can be done here. What used to take five or six days can now take just one day.
Summer is a quiet time, but the move takes up to three months. When it’s ready, we will celebrate our reopening and the complete Cortina press worldwide.
More than ever, we believe in the possibilities of print.