“Every possible impact on the environment is addressed at our company. Our company is a pioneer and remains a leader in environmentally-friendly printing.”
Warren’s Waterless Printing Inc.
When Warren's Waterless Printing was established more than 15 years ago, it never could have imagined its pioneering role in this new printing technique. Today, the Canadian firm, which is committed to its motto “Environmental printing: it's more than recycled paper,” is honored with awards and accolades about its high quality and its lead in environmentally-friendly stewardship. It is Canada's only dedicated waterless printer that provides a printing solution from prepress to finishing and bindery utilizing three critical environmentally-friendly elements—waterless printing presses, select recycled papers, and a renewable power source.
“My father spent a lot of time researching waterless before he dedicated the business to it,” says Glen Warren, the firm's vice president (below), speaking of his father Larry. “In 1995, we became a dedicated waterless printer because he saw a niche in environmentally-friendly technology. Having a background in the conventional film business, he knew about waste chemistry disposal and recycling firsthand. He knew that the environmentally-friendly niche would be a strong marketing edge for his new business. And it has. It sets us apart from other printers.”
Environmental certifications, green electricity
To support its environmental programs and processes, Warren's was the first of only a few printers to achieve the ISO 14001; only the second printer in Canada to earn the Forest Stewardship Council (FSC); and has earned the Sustainable Forestry Initiative (SFI), which provides for the use of environmentally produced paper; and EcoLogo Certification, which ensures that printing processes use environmentally responsible inks and cleaning solvents. Warren's also uses Bullfrog Power at the facility, which ensures that Warren's is not adding to greenhouse gases by using sustainable, renewable power sources to run equipment and processes. Bullfrog Power's green electricity comes exclusively from wind and hydro facilities that have been certified as low impact by Environment Canada.
Warren's commitment is not going unnoticed. In April 2010, the Ontario Minister of the Environment added Warren's Waterless Printing to its Ontario's Environmental Leaders Program, an initiative that recognizes companies that help preserve the environment by reducing their own impacts through improving business processes and increasing efficiencies. Warren's became the twelfth company to be accepted into the program. Warren's recent environmental actions include reducing volatile organic compounds (VOCs) by 15% in 2009 and reducing electricity use by 20% by 2010. Warren's printing process on two Mitsubishi 40-inch presses eliminates the need for water and conserves an estimated 200,000 liters of water annually.
“Every possible impact on the environment is addressed at our company, from recycling, conserving water, reducing volatile organic compounds, to powering the presses with clean, renewable energy,” says Warren. “Our company is a pioneer and remains a leader in environmentally-friendly printing.”
Long list of eco-related customers
This maxim has allowed the firm to successfully market itself and gain customers who are equally keen on the environment. Some of these eco-related customers include the World Wildlife Fund, Nature Conservancy Canada, Canada Department of Environment Conservation, Toronto Parks & Trees Foundation, ON Nature, Yale School of Forestry, and Mohawk Paper.
The Nature Conservancy of Canada (NCC) first started working with Warren's because of its status as a Forest Stewardship Council certified printer, where forests are certified against a strict set of environmental and social standards and all producers and manufacturers along the supply chain are certified to ensure that the final product bearing the FSC logo actually originated from a certified forest.
“Warren's is committed to providing an environmentally-friendly alternative to conventional offset printing with a focus on enhanced quality, customer satisfaction and overall value,” says the NCC. “Its waterless presses eliminate ecological drain waste and allow the company to conserve an estimated 200,000 liters of water annually.”
Warren's takes its commitment to the environment one step further by giving NCC a credit for each printing job, thereby reducing overall printing costs. By being environmentally-friendly and budget-friendly, Warren's is making a strong commitment to NCC's work.
Glen Warren admits that the company continues to gain new customers, some through new social media sites. “They hear about us on Facebook and Twitter,” he says. “One of our catalog customers was discussing on Twitter how well we printed their quarterly 64-page brochure.”